Include some fact sheets and/or brochures that contain pertinent information about your products and services, too. Include testimonials and performance reviews, too, to let editors know what other people are saying about your business and what it has to offer. You can do that by highlighting the products and services, and anything else that your company offers. Of course, you want to let people know what it is that your company has to offer. If it seems appropriate, include bio sheets on these individuals. Include the history of your company, its profile, and the profiles of any key players, such as the CEO, senior management, and anyone who holds a stake in the business. Here, you should include all pertinent information about your company.
By making your business stand out and clearly establishing your mission, you will be able to give yourself a leg up. This is extremely important because people have so many options to choose from. It’s where you should differentiate your business and set it apart from the competition. Sometimes referred to as a manifesto, this is where you want to make the mission of your business known. Also, don’t forget to include your contact information! The Mission of Your Company Obviously, you want the former to be the case, so make sure that your introduction is highly polished, captivating and lets the person reading it that you are available for interviews and questions. This is where you make your first impression and either grab or lose the attention of the reader. The introduction is often referred to as the pitch.
Sometimes, it’s easier to have an outside source write about you because they are more objective and can successfully highlight the important points without all of the layers of self-consciousness.
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If you are finding that you are caught up on writing your professional bio, seek the services of a professional copywriter. All of this might be easier said than done because writing about yourself can seem like a really difficult task. This is your opportunity to explain who you are, what it is that you do, and the purpose of your business. What is a Media Kit?įirst and foremost, you want to make sure that your media kit contains an introduction to yourself and to your business. Not sure what to incorporate in your media kit? Here’s a look at some of the essentials that you are going to want to make sure it contains. Given the fact that a media kit is such a valuable tool, you want to make sure that you get your kit right.
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It used to be that media kits were presented to reporters in folders however, today, most media kits are made available in PDF formats that can be attached to an email or downloaded from a website, making it easier for reporters to gain access to the information they contain. They are primarily given to the media at a launch or an event so that they can have easy access to all of the information they need to write a great story.Ī media kit is supposed to grab the attention of a journalist and make him or her want to conduct an interview with you, or write a story about you. Essentially, a media kit is a one-stop shop that gives reporters all of the information that they need about it.Ī media kit is pretty simple and straightforward: it’s a document that contains information about your, your business, the products you offer, or your events. These kits are meant to grab the attention of the media and make them want to conduct an interview or write a story about you.
But how can you do that? – By having a media kit. There is no better way to increase the visibility and the success of your business than by attracting the attention of the media.
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